Santa Cruz Bicycles finds all new importer in Lusty Industries

Santa Cruz Bicycles has been in the mountainbike industry since the very beginning and they have never been a company to shy away from innovation.  Moving in a similar vein Lusty Industries are taking on some of the biggest mountain biking brands in existence and delivering them to the masses in some of the best ways that we’ve seen yet. It truly is a match made in mountainbiking heaven.

“With twelve models in the current Santa Cruz line-up, a further six models in the Juliana range and a growing selection of components and soft goods, we wanted to increase our capacity to deliver these products to customers in Australia. Lusty presented us with a great opportunity to do that.” Says Mariano Gon, Santa Cruz Bicycles Sales Director.

“So many of us at Lusty Industries share a common passion for mountain biking and Santa Cruz make premium bikes and accessories that align perfectly within our core business, it’s a perfect fit and I’m stoked to say the least” explains Johnny McLean, Managing Director at Lusty Industries. “We will continue working with Santa Cruz’s existing retailers and will also be approaching new stores, so would be happy to hear from any dealers interesting in carrying Santa Cruz and Juliana products.”

Head to the Lusty website to find your new Santa Cruz or Juliana.

“We’ve long enjoyed great ties with the mountain bike scene in Australia” adds Rob Roskopp, owner and founder at Santa Cruz Bicycles. “We’ve supported Aussie athletes such as Rennie and Waddell back in the early days of the Syndicate and have enjoyed a great relationship with our previous distributor, Andrew ‘Hamo’ Hamilton at Neezy. I’d like to thank Hamo personally for all his efforts over the years and look forward to the future with Johnny and his crew at Lusty.”

Lusty Industries: sales@lustyindustries.com

Santa Cruz Bicycles: info@santacruzbicycles.com

Image credit: TBS