Nukeproof and Chain Reaction back VDHS

The Victorian Downhill Series (VDHS) has announced a three year naming rights sponsorship deal with Nukeproof Bikes and Chain Reaction Cycles.

James Tamanika, Sponsorship/Marketing Manager for the VDHS had this to say: “As one of Australia’s premier mountain bike racing series, Chain Reaction Cycles approached the VDHS in early 2013 with a view to become part of our events and after some very careful negotiations we have been able to strike up a deal that brought us to this day. This agreement takes into account our key sponsors and retailers here also, allowing their continued support to the series and every opportunity to be promoted at trackside at every event. The addition of Nukeproof Bikes is an exciting opportunity to partner with one of the best names in downhill mountain biking. This alignment with both brands gives us huge marketing potential, as they each offer a global online audience of over one million followers who will see our race write ups, photos and results. And yes, there may be some big named world class riders gracing our events again in the coming seasons.”

“We have seen so many great talents born and raised at the Victorian Downhill Series. Riders showing exceptional talent have gone on to ride at events around the globe, some lucky enough to gain a seat on an international team. This season we look to continue this trend and nurture grassroots racing. The exposure this alignment brings definitely helps to achieve this along with opportunity for growth in numbers to local clubs and this in turn will flow back to the series itself. By focusing our efforts towards these areas we’re ensuring our ability to re-grow the VDHS to more races, with both clubs and the series being able to sustain it.”

Martin Astley, Nukeproof Marketing Manager added: “Australia is home to some of the world’s best DH racers, including team rider Sam Hill. As we look to increase our presence in the Australian market and grow our dealer network a partnership with VDHS is a perfect opportunity”

Grant Norris, Chain Reaction Cycles Global Head of Events, had this to say: “It’s great to be on board with the VDHS and we look forward to making this a solid partnership over the next few years. For us to be able to show our Australian customers that we are there to support their passion by being aligned with this series means big things to us. We are glad to be part of the resurgence of the VDHS and excited to see it unfold.”

The 2014/15 Victorian Downhill Series, presented by Nukeproof and powered by Chain Reaction Cycles, kicks off December 12th 2014 at the You Yangs with a combined round with Round 1 of the MTBA National Series.

For information on the series go to www.vdhs.com.au or check our Facebook page.