Gunn-Rita is a living legend in the mountain bike world; enthusiastic, always inspiring and always friendly, she will shine in his new public role and we can’t wait to get his input into the Merida product line-up.

‘We are so excited to carry on our relationship with Gunn-Rita and can’t wait to get her involved in some future projects. She looks back at an enormous wealth of experience and knowledge, and we as a brand can only benefit from that. We are excited to start this new chapter and work even closer together with her. With Gunn-Rita and José Antonio Hermida in our ambassador team, we are looking forward to some exciting projects in the upcoming season.’ Andreas Rottler, Director of Sport Marketing at Merida.

‘I am excited to carry on my relationship with Merida beyond my long-standing racing career. My new role will bring lots of challenges and areas which are currently new to me, but I am excited to dive into my new role as a brand ambassador, and I am looking forward to sharing my experience and knowledge with all the riders out there as well as the Merida family.’  Gunn-Rita Dahle Flesjå.