Gift Guide: PURE Sports Hydration

While our Northern Hemisphere friends may be stuck indoors for Christmas as winter kicks into gear, us lucky Aussies are able to spend our Xmas break enjoying the sunshine and riding our bikes. With a bit of extra time off work, those epic riding locations are just that little more accessible, and there ain’t nothing like getting the crew together for a road trip to sample some kickarse singletrack.

But more than ever during the summer riding season, it’s important to stay hydrated and to stay fuelled so you can make it through that all-day mission you’ve got planned for Boxing Day. As a relative newcomer to the Aussie market, Kiwi-based company PURE Sports Nutrition has come out swinging with an impressive and comprehensive range of products for mountain bikers, which are designed to keep you hydrated with natural ingredients and a distinct lack of sugary-sweet additives. Got a mate who always cramps at the most inopportune moment? Then it might be worth shouting him/her a bag of PURE hydration this Xmas!

“Our Electrolyte Hydration Range uses real fruit, carbohydrates and electrolytes. It has been scientifically formulated to rehydrate and replenish your body while exercising. PURE delivers a special blend of fast absorbing carbohydrates to help keep your body rapidly fuelled during exercise. With added electrolytes PURE restores your body’s levels of essential minerals such as sodium, potassium, magnesium and calcium. PURE contains no added preservatives, colours or anti-clumping agents. When you open a bag the first thing you’ll notice is the amazing smell of fresh fruit. You will actually see real fruit particles in your drink bottle. PURE is refreshing, clean and easy to digest even during your hardest training sessions or events. PURE fruit powder costs far more to produce than normal flavouring because you need to use real fruit, PURE has over 200g of real fruit in every 500g bag!” – PURE Sports Nutrition

• Made: Naturally with real fruit
• Contains: Premium Electrolytes, Natural antioxidants, no added colours or preservatives
• Uses: Fast absorbing carbohydrate mix for energy
• Easy to drink at full strength
• 500 gram pouch
• Makes up to 9 litres
• RRP: $29.95

PURE Sports Hydration offer two different types of electrolyte drink: a standard Electrolyte Hydration drink, and the Endurance Hydration drink. The difference? The Endurance formula adds in protein (whey protein isolate) that is ideal for rides that go longer than 2 hours, where your muscles begin to fatigue and they need assistance with regeneration. Both formulas come in a powdered form, with a small scoop included in the bag so you can mix them up with water.

“PURE Endurance Hydration is a premium endurance hydration drink using real fruit, carbohydrates, electrolytes and New Zealand whey protein isolate.  It has been scientifically formulated to rehydrate and replenish your body while exercising for extended periods of 2 hours and over.” – PURE Sports Hydration

• Made from: New Zealand 90% whey protein isolate to help replace protein stores in the body, making it ideal to support working muscles during extended exercise.
• Isotonic: PURE Endurance contains electrolytes to keep your body properly hydrated during endurance events.
• Contains: Essential electrolytes including sodium, potassium, magnesium and calcium – helping to replace electrolytes lost during sweating & exercise.
• 500 gram pouch
• Makes 9 litres
• RRP: $39.95

What? Beetroot? Yep, you read that right! But PURE Sports Hydration aren’t on their own when it comes to spruiking the power of the beet. There are several other nutrition companies that are using beet powder to provide endurance athletes with added power and stamina for longer rides and races. Best of all? It is 100% natural beet powder, with no chemicals, preservatives or any other nasties present.

“Pure Beet Powder contains high amounts of  naturally occurring nitrates which scientific studies* have shown to assist with improving power and endurance in athletes. If you’re looking for a natural sport supplement to assist in your sport or exercise then Pure Beet Powder may help give you an edge against the competition.  Combined effects may have a positive impact, whether it involves low-intensity or high-intensity effort, to perform at a higher intensity over shorter durations, or improve endurance over longer durations.  So it is ideal for a wide range of sports activities.  Pure Beet Powder is suitable for both men and women and is a 100% natural beet powder nutritional supplement.  Actual performance and/or benefit results will vary between individuals.” – PURE Sports Nutrition

• 100% Beet Powder
• Improve endurance and high-intensity stamina
• Mix: 3 scoops with 250ml plain water
• Consume: About 3 – 4 hours prior to an event
• Load: For 2 – 5 days prior to your planned event.
• 150gram Pouch
• RRP: $32.95

In addition to their Electrolye Hydration range, PURE also offer an Exercise Recovery formula, a straight WPI powder, and nifty Electrolyte capsules. All of their products have a distinct focus on using natural products, so you can be confident that you’re not fuelling your body with any nasty chemicals or anything that may actually have a negative effect.

PURE Sports Hydration

Website: www.drinkpure.com.au